Shelley McEwen (Director) - Elite Personal Trainer and Nutrition Coach 


I spent my teenage years in Devon, this is where my love for health and fitness began. Embarking on a new stage in my life saw me return to Medway, Kent where I joined the largest gym in the area and the first gym I’d ever joined. It didn’t take long for me to start to notice the results of the hard work that I was putting in, as my clothes became looser and I started to feel better, both physically and mentally. I had fallen in love with weight training and as time went on, I watched my body changing.

It was at this stage that I started to train with friends, helping them work towards their own goals, providing support and motivation. Watching my friends achieve their goals, gain confidence and become happier gave me a huge sense of excitement. One day I decided I needed a new challenge so I registered on the next available personal training course. The prospect of becoming a Personal Trainer and the opportunity to help others to achieve their personal goals, become fitter and healthier, was exhilarating. I have now taken over META Evolution Gym to enable me to help other personal trainers fulfil their potential and together we can help build a community full of happier, healthier and stronger people.


Craig Long - Elite Personal Trainer and Nutrition Coach


I personally understand what it's like to be uncomfortable in your own skin, lack in confidence and be deeply unhappy about how you look.  Until one cutting comment that changed my life, every day was frankly, depressing.  The cutting remark, was the reality 'slap' I needed.  That's when I decided enough was enough, something had to change.  Just like that, I had a complete mentality shift and the gym gave me a new strength.   Obviously, I developed the physical strength and the body I'd never had before.  But also, I couldn't believe the mental strength that also grew.  My confidence boomed.  I was happy, energetic, my work output changed.  I started to see the world in a new positive light.  For the first time in my life I was STRONG. 

Strength, conditioning and fitness is for everyone.  From skinny lads who struggle to gain muscle and strength.  For women that don't realise their potential and don't know how strong they actually are (mentally and physically).  Even the elderly, that haven't exercised for a long time, or have never exercised before at all.  Strength isn't just about how much weight you can lift or if you can see your Abs.  Having strength, is about how you feel about yourself, how easy you find doing daily tasks and how much confidence you have, to tackle any of life’s obstacles you may face.
From body weight to barbell and from having the confidence to say 'no', to applying for a new job, everyone can be stronger. 


Frankie Gurr - Elite Personal Trainer and Nutrition Coach


From a young age, I have had a massive involvement in sport and exercise, representing my county and region in both hockey and heptathlon. My interest didn’t stop with a hobby; consequently, I studied Sports and Exercise Science at university. On completing my degree I discovered that my interests were specifically in training, nutrition and adherence to exercise, as you can see a career in personal training was perfect.

My specialty areas are weight loss and pre/post-natal women; there is a large amount of conflicting information around these areas, I use the knowledge I have learnt in my degree and a number of other courses to empower my clients by passing on this information, supporting them to succeed with their personal goals.

The changes that I help my clients implement are sustainable for a healthy lifestyle, all of my client’s programs are specifically designed with their personal goals in mind, using a number of training methods, equipment and also supporting with education around nutrition I can ensure that my clients remain motivated and confident on reaching these goals.

 Being a personal trainer is more than just a job for me; my motivation is helping my clients to achieve their goals. As well as a continuous hunger for new knowledge that will benefit both my clients and my own training.

Charlotte - Elite Personal Trainer and Nutrition Coach

charlotteSince I was very young, my passion for moving my body started in dance. I took part in all types of dance such as ballet, tap and jazz. When I was 18 I studied musical theatre and performing arts at college, where I was extremely active. It wasn't until after college that I signed up for a gym membership as I'd stopped dancing every day and I needed something else to focus my energy on!

I got myself a personal trainer as I was feeling so lethargic and uncomfortable in my own skin. That was when things really changed for me. I did an 8 week program with my personal trainer and it honestly changed my life. I had a new found passion for health and fitness! For the last three years, I have been working on cruise ships as a singer. After my third contract however, I decided it was time to make a life on land. Many of my friends and family had said that I should look into personal training. So that's exactly what I did!

I'm new to this career but I am so passionate about helping people and feel that body confidence is so important. I firmly believe that being active is imperative to a healthy mind as well as a healthy body and I'm striving to help people feel better both physically and mentally.